Concept work

One example for each sector we serve.

Each site is a complete, working page built for a fictional organisation. Each one has its own look, but they all share the same priorities: clear structure, fast pages and the one action that matters most on the first screen.

These are concepts, not client projects. The organisations, contact details and content are fictional. We will never show invented testimonials, logos or results.
hillwellwatertrust.example
Hillwell Water Trust concept homepage
Nonprofit · concept

Hillwell Water Trust

A fictional rural water charity. The site is built to make giving simple and to show partners how the money is used.

Key action
Donate (monthly or one-off)
Also shows
Reports library, CSR partnership, volunteer form
Type
Source Serif 4 and Inter
northmereschool.example
Northmere School concept homepage
School · concept

Northmere School

A fictional day school. Admissions come first, and notices, fees and the calendar are one tap away for current parents.

Key action
Admissions enquiry
Also shows
Notice board, admissions steps, fee table, gallery
Type
Libre Caslon Text and Inter
juniperdental.example
Juniper Dental Studio concept homepage
Dental · concept

Juniper Dental Studio

A fictional neighbourhood clinic. Patients can pick a treatment and time in the first screen, and new patients get a clear four-step guide.

Key action
Request an appointment
Also shows
Treatments, new-patient flow, hours and location
Type
Newsreader and Inter

Before and after

What a redesign changes.

The same fictional clinic, before and after. The content is the same; what changes is the hierarchy, readability and a clear next step.

Before
A dated clinic website
Before: small text, no clear action, and hard to use on a phone.
After
The redesigned clinic website
After: one clear message, booking in the first screen, and readable on any device.

See your new website before you pay anything.

Send us your current site, or just your organisation's name. We'll come back with a working preview, free and with no obligation.